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I help brands create wellness and lifestyle content that’s engaging, expert-backed, and built to earn both trust and traffic.
 

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For the past 14 years, I've led content at BuzzFeed, SELF, Wondermind, Women's Health, Cosmopolitan, and Spring Health. 
 

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I specialize in:

• copy that’s both deeply relatable and rigorously researched

• inclusive service content that informs without fear-mongering

• nuanced storytelling across platforms
   

From high-level strategy to hands-on execution, I pair audience insight with SEO expertise and a trusted expert network to create content that resonates as well as it ranks.